Goldfinger Potentilla, Potentilla fruticosa 'Goldfinger', is coveted for its long blooming season and easy maintenance. Beginning in spring, bright yellow flowers are plentiful and persist well into summer. This North American native shrub looks right at home in a rustic or cottage garden. The gold blooms make lively foundation plantings along fences and garden shed walls. When planted in mass, Goldfinger Potentilla creates mounds of sunny color for a cheery focal point that will attract an abundant array of butterflies.